Wednesday, 16 February 2011

Music Video

Poster (&Screenshots)

Magazine advert sketchs

First Ideas

This is my first idea of a advert to go into a magazine. Using the whole of the page. Though I decided to have the text use up 3/4 of the page instead of the image, as wanted to balance it out more. Also to use splatter brushes to make the typography more interesting. I haven't included much information as just want to keep straight to the point and also the image with be black and white, to just keep with that house style with everything.

Second Idea

This is my second idea and is a lot different to my first. I decided on a double page spread as want the image to take up a whole page and then have the text on an opposite page, which goes back to how my booklet is laid out as well. Also people can use the image as a fan poster to put on there wall if they wanted, so it has multiple purposes. The typography I want to use on it shall also be the same as used on the CD's title and centred in the middle as big as it will go on the page. The text underneath it will be simple normal text, with just the main information that people really need. I want to keep it straight to the point so its not that much to remember and just keep the attention of it onto the artist.

My second idea appeals more to me because of its straight forward simplicity and how it could have multiple purposes to the viewer as well.

Promotional Adverts from magazines analysis

1. Laura Marling

This promotional poster for Laura Marling I find interesting because of the visual context of it. The graphics take up 3/4 of the page, which catches the eye with the detailing of the floral and then the man with the red flower in the middle of it. The main heading is in big red typography which again really stands out. Red is a more noticeable colour as we see it used everywhere on warning signs and other promotional texts. The whole of the page is used with the layout there is hardly any gaps between the writing and graphics.The simple typography makes it easy to read and there isn't much writing, just bullet points to just get the message out there and straight to the point.

2. Friendly Fires

The visual aspects of this poster is really the main point of it as its really straight to the point. Simple typography and because of the bright colours they can get away with using text over the image, so isn't so distracting. Also the text is quite large so is easy to read from afar. Though image is what will capture the viewers eye and draw them into reading and finding out more with what it is about. The composition of the image work well, with it being bottom heavy your eyes are drawn to the text as well.

Pages 6 and 7 of Booklet (&Screenshots)

Pages 5 and 8 of Booklet (&Screenshots)